I won’t talk about an iBook strategy here, because a lot of things might change soon in the laptop line of Apple, as the G5 has been announced. It is a sacrifice Apple has to do today, in order to keep the company still competitive. This suggestion was done so Apple can increase its user base, to save the company for the future. The suggestion was not made to give Apple big profits.
But I don’t think that it be will a product sold in a loss either. Sure, I… confess, this strategy won’t make Apple rich.
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Now, to make the above $199 cheap PC in compliance with eMac’s more rich feature-set, we add the following (prices as found on Pricegrabber and Pricewatch):Īnd don’t forget that this $409 price still offers profit! Now, Apple has 90 more bucks to spend to make the case beautiful, R&D, or whatever else (just don’t tell me that Apple uses “expensive high quality material”, cause I don’t buy that). On board Savage/Trident/SiS 8-64 MB shared Please note that I suggest a 1 GHz G4 and not a 933 Mhz one, because the “1 GHz” is more catchy and it is in compliance with the 1 GHz Duron (even if the G4 might or might not be faster – doesn’t really matter to a not-so-clueful buyer, especially when Intel now offers 3.2 GHz as its maximum). Please find below a comparison of a cheap eMac and a current $199 cheap PC that can be found to a number of retail outlets around US today. I believe that the eMac is suitable for such a discount. And to get that, you need to lower the prices in general and offer at least one desktop model and one laptop model in the dirt cheap.
What they currently need is more new users. What they need, is not even more margins just so they can serve us over-expensive hardware. Today, these numbers are in the marks of 750,000 units per quarter, while the market share is down also, between 2% and 3% from a 10% Apple had a few years ago (and continues to decline according to some analysts).Īpple needs to do something about its userbase/market share. The year 1995 was the best for Apple, as they sold a few million units. The past few years we see a big decline in Apple’s sales.
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Apple should act as well, or it will find itself beaten by all sides from both Windows and Linux.
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So the day that most Windows PC brands will also offer very-very cheap PCs is not far, because Microsoft will fight for this trend too, even if they have to give Windows XP for free to their OEMs. In fact, Gateway and Dell and eMachines are now offering full-featured PCs with Windows for less than $450 USD. Sure, right now, this trend is very small, most people still buy Windows PCs.
It is my belief, that Apple should fire back in this new trend of the $199 PC (+monitor) running Linux. At the end of the day, more OSes, more OS news. The very reason I type this article right now, is because I care.
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The Mac fanatics will hurry up to say how negative to Apple I sound, but that’s not the case. Update: Look inside for one more idea by some of our readers. Apple should learn from NeXT’s mistakes, not duplicate them. Apple has to wake up before is too late and should offer a cheap solution. I was reading today this and this editorials, even journalists now buy the “cheap PCs with Linux” deal. Less users, less money flowing, less third party development, which ultimately leads to the death of a platform. What really matters is to have as many users as possible, so it will attract more developers and create an actual “market” around the platform. Many would argue that market share is not the same as user base.
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